世界的ブランドであるルイスポールセンは、“近代照明の父”と呼ばれる建築家のポール・ヘニングセンや家具と建築でも知られるアルネ・ヤコブセンなど、デザインの巨匠が手掛けたプロダクトを100年の時を経た今なおつくり続ける。日本で長年照明デザインに携わってきた内山さんは、同社にエニグマを飛び込みで提案した理由をこう振り返る。「日本では、売れないと判断された製品はすぐに製造中止になるのが現実です。しかし北欧には100年前にデザインされた家具や照明、食器の製造を産業として守り、大切につくり続ける風土がある。ルイスポールセンなら、長く愛されるプロダクトをともにつくれるのではないかと考えました」
しかし提案から半年たっても返事はこない。不採用かと諦めかけた折、突然「1週間、本社に招待したい」とのメールが届く。急遽現地へ赴き、契約に至った。「手渡された分厚い契約書には、100年以上後を想定したロイヤリティ(使用料)が細かく定められていました。製品を長く大切につくり続けるというルイスポールセンの姿勢に感激しました」
同社には世界中から年間千件以上の売り込みがあるが、製品化に至るのはごくわずか。エニグマはブランドの特徴であるシェードを使ったデザインに加え、理想的な配光を従来の製品とは異なる手法で実現したことが決め手になった。
Louis Poulsen as a global brand still manufactures the products designed a century ago by great masters, such as Poul Henningsen, an architect known as “father of modern lighting” and Arne Jacobsen, an architect and furniture designer. Uchiyama, who has engaged in lighting design in Japan for years, recalls the reason why he made a walk-in proposal to the manufacturer. “In Japan, once they find a product is not selling any more, that product will go out of production immediately. On the other hand, Northern Europe has a culture where they protect, as an industry, the manufacturing of the furniture, lighting equipment and tableware designed 100 years ago, and cherish and keep making those items. I thought that with Louis Poulsen, I might be able to create a product, which could be long beloved.”
However, he had had no reply for more than six months since his proposal and was almost at the point of giving up assuming that the proposal had been rejected. Then, he suddenly received an e-mail message from Louis Poulsen saying, “We would like to invite you to our head office for one week.” Uchiyama rushed to Copenhagen and signed a contract. “As receiving thick contract documents specifying detailed provisions on the assumed royalty in more than 100 years’ time, I was thrilled with the attitude of Louis Poulsen to cherish and keep making products for many years.”
Every year, Louis Poulsen receives more than 1,000 business propositions from around the world and only a few of them will reach commercialization. Enigma was chosen not only because of its shade design reflecting the characteristics of the brand, but also because of its ideal distribution of light, which was materialized in a different manner from traditional products.